Drayton Bird
Drayton doesn’t cross the Atlantic from his home in London very often. He doesn’t have to.
His landmark book “Common Sense Direct and Digital Marketing” has been the bestselling book in Europe on the subject for over thirty years.
From “minus nothing”, he and his partners went from being so broke they had to get credit at the local pub to serve their prospects sandwiches to having the biggest direct marketing agency in England. The whole process took only three and half years.
Advertising giant David Ogilvy thought so highly of the firm he bought it and thought so highly of Drayton he put him in charge of direct marketing for Ogilvy Mather worldwide.
Drayton does a better job of explaining – and executing on – direct marketing principles than anyone I know. And he insists on keeping things simple and down-to-earth. If you think it’s all about tech, think again. Tech changes practically every season. The principles behind “home run” marketing success stories do not change. Ever. Master the principles and master your destiny.
This call with Drayton Bird was available for free download to all subscribers to the Mike Memorial list from November 27 to December 1. It is now in the permanent archive of the Mike Memorial series. A contribution of $495 or more gives you permanent access to this interview – and all the interviews in the series.
If you have not opted-in to the announcement list to receive updates on when these interviews will be made available for free, you can do that here:
Opt-in here: http://www.thesystemseminar.com/viewfromthetop/
I won’t say “we saved the best for last” – because all the sessions have been great – but these are three sessions you absolutely won’t want to miss.
Today we lead off with Drayton Bird.
Drayton has many claims to fame:
1. He wrote the book on direct response advertising that’s been the #1 best seller in Europe for over twenty years.
2. His direct response ad agency – which he started with some broke friends – became so successful that legendary ad genius David Ogilvy had to buy it in order to enter the UK market.
3. At the age of 79, he can do 100 push ups. No joke.
In this wide-ranging and amusing call, Drayton share what he’s learned from over 50 years of very successful advertising…
…Plus how he manages to stay to so incredibly fit.
(A secret he has kept from me for years until now!)
Hint: A product his advertising helped make famous is his secret.
This call with Drayton Bird was available for free download to all subscribers to the Mike Memorial list from November 27 to December 1. It is now in the permanent archive of the Mike Memorial series. A contribution of $495 or more gives you permanent access to this interview – and all the interviews in the series.
If you have not opted-in to the announcement list to receive updates on when these interviews will be made available for free, you can do that here:
Opt-in here: http://www.thesystemseminar.com/viewfromthetop/